I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

WhatsApp has announced the introduction of ads in its Updates tab, marking a significant shift in its approach to ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

WhatsApp, long cherished for its clean and private messaging experience, is officially entering the world of advertising.

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...

WhatsApp on Monday announced that users will begin seeing advertisements within the app. This development comes as parent ...