Founded as the Mobile Marketing Association in 2003, MMA widened its remit in 2018, became MMA Global in 2022, and now ...

In the past, networking involved attending conferences and work events. Now, lots of people do it on social media platforms ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Video is transforming legal marketing – here’s why. From TikTok to YouTube and even your LinkedIn feed, video is now the ...

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Karyn Kearney, a longtime media and marketing executive in New Orleans, has been named to a senior role focused on strategic ...

MMA's next chapter outlines what it means to lead proven marketing transformation, powered by groundbreaking, award-winning, ...

The NFL legend teased another "roast" last week, leading to speculation that he would do a sequel to the infamous Netflix ...

The former Warner Bros. and Universal Pictures executive has led marketing efforts for "Barbie," "The Batman," "Fast & ...