Steph Curry surpasses Michael Jordan, grabbing hold of a new NBA record while donning one of Caitlin Clark's popular sneakers ...

Caitlin Clark's influence in the NBA extends beyond her court performance; she is currently dominating the footwear market. Despite not yet having a signature shoe, her exclusive colorways from the ...

Basketball’s biggest sneaker free agent, Stephen Curry, continues to show up in something new almost every night. Since ...

Los Angeles Lakers forward LeBron James wore the Nike LeBron 23 "Arizona Wildcats" colorway against the Milwaukee Bucks on ...

Sacramento Kings point guard Jason Williams' player-exclusive Nike Nike Zoom Hyperflight is dropping in Spring 2026.

Cleats are arguably the most essential aspect of an NFL player's uniform, as the added traction they provide can be a key ...

In 1991, Gatorade seized the opportunity to capitalize on Jordan's peak, launching the iconic "Be Like Mike" campaign and ...

The trend cycle has never moved faster than it does now. It feels like every week a new “core” or micro trend hits social ...

Already, countless LS Air Jordans and numerous Nike collabs from 2006 have already returned with even more on the way in the ...

Welcome to 2026, and welcome back to the real world! The trees are piling up on the curb, the cookies are turning into crumbs in the tin, and you're ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer.

Caitlin Clark revealed plans for a Chiefs-inspired colorway while breaking down her Nike signature shoe process.