But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Too Faced is a California-based beauty brand known for delivering cruelty-free beauty products. Its range includes mascara, ...

Farmacy Beauty is super natural and farm-sourced The brand cultivates conscious beauty with its ultra-healthy, farm-sourced, quality ingredients. Their thoughtful formulas are free from parabens ...

Minimalist-HUL deal is likely to pave the way for further consolidation, as FMCG players increasingly seek innovative, ...

Chrissy Teigen's Grammys glam was made possible by an assortment of J-Beauty products — namely this makeup cleansing gel, ...

Rubeina Karachiwalla, founder of an organic beauty brand, pitched for ₹1 crore in Shark Tank India 4. Despite initial ...

Sephora surprised beauty lovers by launching Isamaya Beauty on their online platform. The brand is founded by Isamaya Ffrench, a British makeup artist who has also worked with Rihanna and Kate Moss.

A new website is making it easier for Canadian shoppers to find homegrown small beauty brands.

If you’re going for a more subtle shimmery look, Rare Beauty has some gorgeous finishes to play with — plus, you’ll be able ...