Michael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's ...

The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look, marketing ...

Add Yahoo as a preferred source to see more of our stories on Google. After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

Powerade and Gatorade are popular sports drinks that contain water, a specific type of sugar, citric acid, and salt. They’re pretty similar, but Powerade contains more micronutrients. Share on ...

Forbes contributors publish independent expert analyses and insights. Brook Choulet, M.D. is a Concierge Sports & Performance Psychiatrist. In a move poised to redefine sports sponsorships, Powerade ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

Powerade is getting a makeover. For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade ...

Are you team Gatorade or Powerade? Now owned by PepsiCo, Gatorade may have been the first electrolyte-packed sports drink to rush out of the gates in 1965. But Powerade -- the Coca-Cola Company's ...