Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

A new framework translates the zodiac into measurable personality dimensions — and reveals which sign truly matches your ...

A close look at ten psychology classics that shaped how we think about behaviour, meaning, happiness, persuasion, bias, and ...

The Apple TV series "Pluribus" explores what it means to be human by removing individual identity from the world.

We all occasionally act in ways that go against our inner wisdom. Learning to regulate and practice self-compassion can ...

A new study published in Computers in Human Behavior reveals how artificial intelligence is fundamentally reshaping social ...

Speaking to your furry friends isn’t just cute — it may reveal deep insights about your personality and emotional health.

The idea that we make over 200 unconscious food choices a day has been repeated for years, but new research shows the number ...

We definitely have an attention problem, but it’s not just a function of the digital technology that pings and beeps and ...

Sam Zizzi’s return to West Virginia University wasn’t supposed to be permanent. A native West Virginian who had traveled out ...

New book traces more than 3,000 years of deception detection—from ancient truth rituals to modern intelligence ...

A Universal, Mechanistic, and Testable Framework for Measuring Alignment, Coherence, and Consequence Across Human Behavior and social Structures The Law of Alignment measures reality, not intention.