Tarte Cosmetics founder Maureen Kelly opens up exclusively about the makeup, marketing and misconceptions that have kept social media on its toes for 10 years.

In this highly requested How To video, learn to create a fall and winter makeup look featuring a cool toned gold shadow, cool ...

The chewy supplements will be sold exclusively at Ulta Beauty for a limited time only starting Sunday.

In this video, the creator shares a requested makeup look inspired by their new hair color. The tutorial features a variety ...

PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.

We’re throwing it back to 2016 when the lips were matte and the brows were bold! Here’s all the products we used 10 years ago that you probably did too, including Kylie Cosmetics’ lip kits and more.

However, with freckle pens, beauty lovers have the liberty of experimenting with unique placements.“Faux freckles add instant ...

Despite being elaborate, 2016 beauty feels much simpler than today's minimalist, clean-girl aesthetic. Ahead, Glamour editors ...

Makeup artist Pat McGrath launched a range of matte lip colors inspired by friends such as Karen Elson, Naomi Campbell, and ...

When Jaida Patrick decided to transfer from Duke to Columbia University in 2021, she didn’t know what lay ahead.

12 best mascaras for sensitive eyes, tested by an expert - From hypoallergenic to vegan formulas, these mascaras are gentle ...

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...