The latest “group 7” trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music ...

The two seemingly incompatible songs have linked up in a hugely popular remix that has been used in more than 460,000 TikTok ...

We all just collectively decided that Group Seven were the cool people, the ‘It’ people, the baddies,” influencer Jason Sappy ...

Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran talks to some of the creators ...