Taylor Swift's Eras Tour wrapped last December, capping off a multibillion-dollar run that paid tribute to the superstar's 20 ...

Kevin Evers documents how Taylor Swift kept rising to the top as she switched genres, bounced back from public cancellation ...

Kevin Evers’ new book, “There’s Nothing Like This: The Strategic Genius of Taylor Swift,” unpacks the decisions that turned the pop star into a cultural phenomenon. Kevin O'Leary on EU willing to go ...

You were just a kid then, but, as in the new book “There’s Nothing Like This” by Keven Evers, you saw your future.

The Strategic Genius of Taylor Swift,” author Kevin Evers takes a run at a case study of Swift’s strategic business moxie, ...

Kevin Evers, author of 'There's Nothing Like This: The Strategic Genius of Taylor Swift' on how the global pop star is a ...

Kevin Evers' new book, "There's Nothing Like This," examines Taylor Swift's business savvy and rise to superstardom. The author argues that Swift's success, while comparable to Beatlemania ...

The Strategic Genius of Taylor Swift' by Kevin Evers (Image: Harvard Business Review Press) Taylor Swift is one of the most ...

In his new book,“There's Nothing Like This: The Strategic Genius of Taylor Swift,” Evers takes a run at a case study of Swift’s strategic business moxie, which has propelled her stardom and ...