WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

The next ad you see on TikTok might not feature a human at all. With new features like avatars and instant video generation, ...

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

Reddit has launched two artificial intelligence-powered features to enhance advertising performance on its platform by tapping into user conversations on ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

When the trend garnered millions of views on TikTok, Coca-Cola North America ... drive the brand past Pepsi in the soda wars. “I love innovations, because we can take bigger swings with our marketing, ...

Northern Marketing Festival kicked off its inaugural Liverpool event with a powerful opening day, bringing together over 150 ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

Donna Speciale, a veteran TV ad sales exec who had a long stint at Turner before moving to Univision, is stepping down as ...