WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

Circana is thrilled to join the trusted ecosystem of TikTok partners. By bridging the gap between digital advertising and ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of ...

TikTok Shop reinforced its commitment to empowering Filipino Micro, Small, and Medium Enterprises (MSMEs) at the highly ...

The tattoo industry has undergone a remarkable financial transformation over the past few decades. What was once seen as an ...

The evolution from Chief Marketing Officer (CMO) to Chief Growth Officer (CGO) reflects a fundamental shift in business ...