Starbucks Corporation (NASDAQ:SBUX)’s stock has run into trouble in 2025 as it has gained a modest 2% year-to-date.

In a bold move to revive its coffeehouse heritage and sharpen competitiveness, Starbucks CEO Brian Niccol has introduced the ...

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But ...

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks saw its stock rise 2% after a notable analyst upgrade. The coffee giant's rating shifted to Buy from Hold. This ...

Starbucks plans to shutter it's Pick Up only locations to offer customer's a more traditional coffee house experience.

Starbucks may be positioned for a rebound as its turnaround efforts gain traction, according to investment firm Baird. The ...