Sunset over the San Gabriel Mountains will likely come during the Rose Bowl's final minutes rather than early in the fourth quarter.

In a changing college football landscape, one of the few remaining constants is no more. The Rose Bowl won't start at 2:10 p.m. local time in Pasadena

Straying from the traditional 2 p.m. kickoff time, the Rose Bowl game will instead begin an hour earlier so all three New Year's Day College Football Playoff quarterfinal games are placed "in an ideal window,