The inaugural Olympic Esports Games set to take place in 2027—following their postponement from 2025—will no longer be held ...
In a statement, the IOC said that, just a year after it announced a 12-year agreement with the Saudi Olympic and Paralympic Committee (SOPC), the pair have decided to end their partnership, following ...
The International Olympic Committee (IOC) and Saudi Arabia have ended their one-year esports partnership to pursue separate ...
The International Olympic Committee (IOC) and the Saudi Olympic and Paralympic Committee (SOPC) following an internal review have [...] ...
Campaign Middle East on MSN

Has esports reshaped marketing?

As the dust settles on another wildly successful Esports World Cup (EWC) in Riyadh, it’s clear that the event provides ...
Earnings before Interest, Taxes, Zakat, Depreciation and Amortization (EBITDA) for the 9 months period of 202 5 reached 18,497 million with an increase of 5.72% as compared to the comparable period ...
The opening ceremony of this year’s Islamic Solidarity Games is scheduled for Friday night at Al Janadriyah Racecourse.
EA's ability to attract, retain, and motivate developers may be negatively affected by the pending sale, the company ...
Saudi Arabia’s Public Investment Fund (PIF), the kingdom’s powerful sovereign wealth fund, has been announced as the presenting partner for the United States’ inaugural America Business Forum, taking ...
Helima Croft, Head of Global Commodity Strategy at RBC Capital Markets, breaks down the significance of OPEC+ pausing oil production increases. She tells CNN’s Becky Anderson it’s part of a bigger ...
A surge of major listings from health care to retail — signals the growing appetite for investment and the region’s drive to diversify its economic base.
The International Olympic Committee (IOC) has announced the end of its esports partnership with Saudi Arabia, after just a single year.