From ice cream to whisky, the flavor forecast has officially shifted, with pumpkin and apple no longer confined to pies and ...

Despite slower spending, sustained and culturally fluent engagement builds Hispanic loyalty. Here’s why staying present now ...

Shaped by scarcity and speed, Brazil’s internet culture offers marketers a playbook built on scrappy creativity, cultural ...

If you don’t have a dachshund, maybe you have a Labubu who needs a Halloween costume. Vita Coco is on it. The coconut water brand released a limited number of Halloween mystery kits for loyalty ...

Leaders should move past the remote work debate and build work cultures centered on mental health, flexibility and support.

Packaging focuses on simple ingredients as consumers and government regulators put more scrutiny on food ingredients.

This week’s roundup features ChatGPT’s new app program, Meta’s AI-powered sales concierge that attaches to ads, Mattel’s early experiments with Sora 2 and more.

Media, creative and technology budgets are standard; data is just as critical and should not be hidden within other line ...

Despite slower spending, sustained and culturally fluent engagement builds Hispanic loyalty. Here’s why staying present now matters—and what works.

This week’s roundup features ChatGPT’s new app program, Meta’s AI-powered sales concierge that attaches to ads, Mattel’s early experiments with Sora 2 and more.

GM’s Molly Peck discussed how the automaker is ramping up its AI marketing alongside Monks’ Deborah Heslip at Advertising Week 2025.

Jay Askinasi will take over Paramount's ad division as chief revenue officer with John Halley, Paramount’s president of advertising, set to report to Askinasi.