The B2B marketing world is obsessed with the wrong conversation. Walk into any marketing meeting and you’ll hear the same tired debate: brand versus performance marketing. But here’s the dirty ...

Your nephew can definitely make a car ad today. It can have any scene he can dream up. Things that would normally be ridiculous to even propose: a flying car, a flying car with wings, a flying car ...

“AI won’t take your job. But someone who understands AI better than you will.” You’ve heard this now-tired line in every panel discussion and LinkedIn post. While there’s truth to it, here’s the harsh ...

Welcome to the Great Mascot Resurgence: an era that has seen Microsoft give Clippy a second chance in the age of AI (sort of), and Ralph Lauren’s Polo Bear be promoted to television star. That’s not ...

John Rosso, my esteemed industry colleague at iHeartMedia, hates my business card. So much so he keeps it on his desk as a constant reminder that radio and related audio platforms need better ...

The autumn season traditionally means a slew of new programming and video content for consumers to enjoy. And in this digital age, streaming services will provide much of that content, attracting a ...

As artificial intelligence (AI) permeates the toolset of the advertising industry, it should spark the reimagination of how talent should be utilized, especially at the entry level. Today, many media ...

In this episode of AW360 Live, we sit down with Andrew Kyrejko, Vice President and Group Director of Strategy at Momentum Worldwide, to explore how the agency is redefining experiential marketing ...

In the heart of Times Square, a global epicenter of commercial messaging where every pixel costs thousands, there’s a billboard that cuts through the noise without spending a dollar. A woman stands in ...

While retail media networks have peaked and matured over the past decade, travel media networks are just taking flight, so to speak. As these platforms emerge—from Marriott International’s Riott Media ...

The debate about quality and complexity in the CTV supply path has intensified in recent months, driven by downward pressure on pricing and rising IVT rates. The issues are familiar: buyers want ...

Lindsay breaks down the power of distinctive brand assets, why reach still trumps precision, and how to avoid common missteps in marketing mix modeling and retail media positioning. From mental and ...