Carat's Fiona Black shares her thoughts on agentic AI, leadership, client trust and more in this Industry Snapshot.

In a world obsessed with data and algorithms, has creativity taken a backseat? Here's what industry experts have to say.

Home of Performance mandated with performance marketing and creative services for the UAE, Saudi Arabia and Jordan.

Instead of a heavy advertising spend, Pablosky leaned into interactive, community-driven social media and in-person initiatives, and influencer marketing for its Ramadan campaign. Global footwear for ...

Integrated growth solutions: Creativity, CXM and media must now work together, solving business problems through a unified, outcome-driven approach. Success belongs to brands that adapt instantly, ...

Fusion5's Ramy Mouganie emphasises that teamwork within an agency is of pinnacle importance for effective client-servicing.

RAK's latest campaign Not a Vacation…Our Vacation marks a shift in how the emirate presents itself to travellers.

Cheil MEA's Sanjay Bhatia says that consumers crave personalisation that feels natural, intuitive and effortless.

Watermelon Communications' Pradeep Kumar explains why PR professionals must understand how to bridge human perception with AI ...

Partnering with Mindshare and Private Jet Media, the Red Sea project campaign leverages 17 premium digital screens at private ...

The decisive factor in standing out among other creative agencies is ‘borderless creativity‘, says Ghassan Maraqa.

JWI's Charli Wright shares insights on redefining the creative agency experience and what it takes to cut through the noise ...