Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily ...

Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, but by your AI assistant. Welcome to 2026, where agentic artificial ...

Ever started a new role, logged into the company CRM with fresh-faced optimism and tried to pull a simple report, only to get lost in the weeds? Or maybe you’re launching a new marketing campaign and ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

TL;DR: You can check out the agenda for the March 4, 2026, installment of the virtual MarTech Conference and register for free. Registration is now open for the March ...

Vibe coding, popularized by tech leaders in early 2025, describes using AI to generate software by simply describing the desired vibe or outcome, rather than writing code. Now, marketers have their ...

California’s Delete Request and Opt-Out Platform (DROP) — a first-of-its-kind statewide system — officially launched on January 1, 2026, allowing residents to submit a single request to have their ...

Last year was exhausting for many people for many reasons. It’s not just job and family stress, or changes in our industry. But as the book title says, it’s everything, everywhere, all at once. It ...

I’m frustrated. I don’t want my martech tool to give me suggestions. I want it to help me execute the work I need to get done in my production environment. I already have enough to do. Speed to market ...

I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as brands ...

November brought a lighter batch of HubSpot updates, but the impact is anything but small. These are the kind of updates that make your reporting feel faster, your segmentation sharper and your AI ...

Connected TV and OTT news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.