The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot ...

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key fronts.

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting.

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the ...

The activation surrounding the popular role-playing game comes as the Microsoft brand weathers user backlash and retail woes.

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ ...