Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users discover and engage ...

Snapchat and McDonald’s USA have launched a partnership allowing MyMcDonald’s Rewards members to exchange points for a one-month Snapchat+ subscription. The limited-time offer runs from June 10 to ...

YouTube creators Colin and Samir are set to host Press Publish NYC, a curated one-day summit for the creator economy, scheduled for September 4 in Brooklyn. The event, announced by Josh Kaplan, CEO of ...

BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department is taking legal action against 37 social media influencers for alleged online defamation. The ...

After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the technical barriers ...

YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000 full-time equivalent jobs in 2024, according to a new report from the video platform examining ...

Lowe’s Companies Inc. is introducing the home improvement industry’s first creator network, featuring MrBeast (Jimmy ...

Employee Advocacy Report” from ADVOCACY by SocialPubli reveals how companies can achieve significant growth in brand ...

Apple is prioritizing content creators with two significant updates: a redesigned Camera app in iOS 26 and new studio-quality ...

A recent New York Supreme Court decision offers a stark warning to creator economy businesses: even a $145 million sale may ...

Major League Baseball (MLB) has acquired an undisclosed minority stake in digital media company Jomboy Media, signaling a strategic move into the creator economy as traditional sports leagues seek to ...

Sun Yi noticed something peculiar about his social media posts. Content that made people respond with “I never thought of it ...