The July 30 edition of the SBJ Marketing newsletter features reporting on Visa's program for cardholders for FIFA World Cup ...

MLB Network on Sunday afternoon drew its best audience for a HOF Induction Ceremony since 2019, with an average of 247,000 ...

Indiana Fever G Sophie Cunningham has partnered with fast food chain Arby’s, debuting the partnership while arriving at a ...

Athletes Unlimited Softball League has released key performance indicators following its inaugural season, highlighted by 20 ...

The NBA today announced that the Orlando Magic and the Memphis Grizzlies will play regular-season games in Berlin on Jan. 15, ...

The Aston Martin F1 team will be valued at roughly $3.2B in its latest stake sale, as demand to invest in the sport shows no ...

It’s been more than five months since leadership from the PGA Tour met with Saudi Arabia’s Public Investment Fund at the ...

A lawsuit filed in federal court in Pennsylvania claims DraftKings and affiliated companies violated consumer protection laws ...

Nike has shown up “on the board” of Gold Medal-winning Brazilian surfer Italo Ferreira. World Surf League via Getty Imag .

As ESPN marches toward the launch of its new direct-to-consumer app and a “significantly enhanced app” (as Jimmy Pitaro put ...

The Univ. of North Carolina is placing big bets on international sports with plans for a 25,000-seat complex a few miles north of its main campus.

The Sabres have agreed to a 10-year extension of their arena naming-rights agreement with KeyBank that begins with the ...