The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

President Donald Trump offered praise Monday for actress Sydney Sweeney amid backlash over her denim ad campaign with American Eagle. "Sydney Sweeney, a registered Republican, has the HOTTEST ad out there," Trump wrote on his social media platform.

The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.