Digital marketing has evolved to include a range of channels, with many marketers allocating significant portions of their budgets to paid search, social media and programmatic advertising. While ...

BLUE BELL, Penn.--(BUSINESS WIRE)--Gen3 Marketing (“Gen3”), the largest independent affiliate marketing agency in the world, today published results of the affiliate marketing industry’s first ...

Affiliate marketing has long been a staple in most online retailers’ marketing mix, and it’s estimated that it currently accounts for 16% of all online purchases in the U.S. and Canada. Now, loyalty ...

Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for ...

Affiliate marketing is widely used by companies in different niches: from travel agents to ecommerce giants like Amazon and tech platforms like Shopify. No wonder, as affiliate marketing is a win-win ...

Opinions expressed by Entrepreneur contributors are their own. Successful marketing does not have to be complicated. While it may be intimidating, marketing offers a number of fun challenges to ...