That digital-first approach changes one of the fundamentals of the sales journey that has been held close to marketers’ ...

Affiliate marketing is a performance-based marketing strategy that involves a business partnership where one party, the merchant or advertiser, compensates another, the affiliate, for generating ...

My Sephora Storefront lives on the retailer’s e-commerce sites and allows U.S. influencers to build shoppable digital storefronts. Sephora is bringing the benefits of affiliate marketing to its own ...

Marketing funnels are more than theory. Without them, campaigns become scattered, sales teams chase the wrong leads, and customer relationships fall apart. A funnel provides clarity by mapping out the ...

Imagine you're looking for a chicken soup recipe using Google search: You click on the first result, and instead of a recipe, you get the backstory of a grandmother's secret recipe. You scroll past ad ...

Influencer marketing platform Glewee introduces a native affiliate marketing solution that connects e-commerce brands with influencers through commission-based campaigns. The new feature allows brands ...