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This chaotic neutral has recently been seen across catwalks and on celebs (again)—Here’s how to style it for your fall ...

Sydney Sweeney‘s American Eagle jeans ad controversy feels long behind her, though Sharon Stone couldn’t help but speak out ...

After last year’s successful Beer Wash Jeans collaboration, Wrangler and Coors Banquet have partnered for a limited-release Western apparel collection that nails it. Here’s the deal… When one thinks ...

American Eagle Outfitters CEO Jay Schottenstein said in an interview published Monday that the company stands behind its Sydney Sweeney jeans ad campaign, which sparked controversy with some liberal ...

As Strategist editors and writers, for better or worse, we cannot turn off our shopping brains. In this somewhat regular column, we call out the tiniest details that caught our eye. Read more here.

American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress ...

American Eagle shares surged nearly 24% driven by higher demand from tie-ups with Sydney Sweeney,Travis Kelce Sweeney’s “Great Jeans” campaign generated unprecedented new customer acquisition. Tariffs ...

Clothing retailer American Eagle is thrilled with the results of its “Sydney Sweeney has great jeans” marketing campaign — which became part of the national political conversation — and says it’s ...

American Eagle stock surged 25% after its earnings report Wednesday, with its CEO thanking the controversial Sydney Sweeney “Good Jeans” ad campaign for boosting brand awareness and profit. “The fall ...

Sydney Sweeney may have been at the center of controversy with her American Eagle ad but that didn’t stop her jacket and jeans from flying off the shelves. The AE x Sydney Sweeney Cinched Waist Denim ...