The state government refuses to confirm its level of investment, and the pay-off, of its gamble. That’s only one element ...

New advertising platform leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments American Express today unveiled Amex Ads, ...

American Express on Monday introduced "Amex Ads," a digital advertising platform designed by the financial company to connect brands with its more than 34 million U.S. consumer cardmembers using the ...

American Express is launching an ad network, building off a foundation established by its successful offers business over the past decade-plus, according to a press release shared with Marketing Dive.

American Eagle Outfitters CEO Jay Schottenstein said in an interview published Monday that the company stands behind its Sydney Sweeney jeans ad campaign, which sparked controversy with some liberal ...

Several American apparel brands and retailers are seeing a dip in their Growth metrics in Benzinga’s Edge Stock Rankings over the past week. In Benzinga’s Edge Rankings, the Growth metric is ...

The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign. By Hannah Ziegler In an earnings call this week, American Eagle executives ...

“I am there to support my movie and the people involved in making it, and I’m not there to talk about jeans,” Sweeney said. “The movie’s about Christy, and that’s what I’ll be there to talk about.” ...

American Eagle Outfitters’ top marketing executive said its recent ad campaign starring “Euphoria” actress Sydney Sweeney has given its brand and business a reset. “In just six weeks, the campaign has ...

Shares of American Eagle Outfitters soared nearly 38% Thursday after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent ...