According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

Nicole German, who heads up marketing for HSBC’s B2B business, says while the fundamentals of marketing remain the same as ...

In the digital commerce arena, a single confusing page, an unexpected cost, or an unclear option can silently drain millions ...

Suppliers in 2026 must therefore enable buyers to choose the payment method that suits their needs, such as virtual cards, ...

Advancing Talkdesk Retail Experience Cloud (TM) with CXA-Powered Commerce Orchestration Commerce Orchestration turns every dialogue into a revenue opportunity. It leverages natural language to guide ...

Sara Richter, chief marketing officer at SAP Emarsys, will unveil new insights from the SAP Emarsys Customer Loyalty Index ...

After three full days of networking, deal-making and relationship building, why not spend your final hours at the Consumer Electronic Show enjoying yourself?

KM Malta Airlines has announced a strategic partnership with CarTrawler, a leading B2B technology provider, to launch a new ...

In B2B, the brands that win are those that think beyond campaigns and focus on connection. Because when your content consistently speaks to the challenges, aspirations and realities of your audience, ...

What’s clear is that you need a strategy that us focused effort to generate revenue. Otherwise distractions will propel you ...

Industry-specific cloud platforms bring proactive, orchestrated agentic AI to every commerce moment PALO ALTO, Calif., Jan. 08, 2026 (GLOBE NEWSWIRE) -- Talkdesk®, Inc. today introduced Customer ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...