The S&P 500 (\^GSPC -0.01%) has advanced 21% in the last year, and many stocks now trade at expensive valuations. However, ...

Poor frequency capping is not just a consumer frustration. It's a waste of ad spend that directly impacts performance and brand perception.

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

We came across a bullish thesis on The Trade Desk, Inc. (TTD) on Substack by Rijnberk InvestInsights. In this article, we ...

Alphabet’s Google Search still leads despite AI disruption attempts. Read why GOOGL stock is undervalued, with Google Cloud ...

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and ...

Making TripleLift stand out among the pack is one of Helmreich’s top priorities, as is ensuring supply chain health.

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

After 33 consecutive earning periods in which it met or exceeded financial expectations, The Trade Desk missed on Q4 revenues ...

With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...

IPv4 is the current IP address protocol and it's very limiting for advertisers. It bundles many devices into a single address. IPv6 has existed for years, but has not caught on because there wasn't ...

CFO Laura Schenkein highlighted strong growth in CTV and retail media as well as accelerating international expansion. She noted that Q4 revenue reached $741 million, with a 22% year-over-year ...