A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building ...

Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly faster and hold it longer than skippable formats. The findings reveal that CTV ...

As India enters its high-decibel festive season, one trend is becoming increasingly clear- programmatic advertising has moved from being a tactical add-on to becoming the centerpiece of brand ...

Advertisers are savvy and can smell empty promises from across the room, so rather than pursuing the CTV label, media partners should lean into their core strengths, writes IAB’s Jamie Finstein, who ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report ...

Connected TV continues to see rapid growth projections -- seemingly versus other popular digital media platforms, according to eMarketer. This year CTV will see a 7.7% rise in media time spent per day ...

Many CTV advertisers are buying a lot of inventory that might not fit their personal definitions of CTV. Streaming ads that play on smart TV sets in living rooms are just part of the overall CTV media ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s ...

The connected TV ad market is undergoing a chaotic period of maturation as the landscape transforms While The Trade Desk seeks to bring more transparency to the space with its Ventura OS, other ...

The Trade Desk’s Ventura OS, slated to arrive later this year, faces an already overcrowded market TTD is offering TV manufacturers the chance to control ad inventory on the OS, a unique strategy to ...

The community showed up to support the station and celebrate its continued operation in the county At the Bowie Performing Arts Center, people turned out for a Motown explosion. The event was held by ...

Noted Wall Street analyst and media research guru Brian Wieser of Madison & Wall just released a bombshell report on the state of linear and streaming advertising on TV. Analyzing an amalgamation of ...