Poor frequency capping is not just a consumer frustration. It's a waste of ad spend that directly impacts performance and brand perception.

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and ...

With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...

IPv4 is the current IP address protocol and it's very limiting for advertisers. It bundles many devices into a single address. IPv6 has existed for years, but has not caught on because there wasn't ...

Thomson Reuters just won the first major US decision in an ongoing legal battle between copyright holders and generative AI ...

The Trade Desk exceeded earnings expectations, but revenue fell short of estimates due to challenges in the advertising ...

If you don't have cable, there's also the option of watching The Masked Singer live via YouTube TV. At $83 a month, YouTube ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

The rise of other forms of digital video consumption that use different devices threatens Roku's business model. Read why ...

Phynd raised $10 million for its subscription-free smart TV cloud gaming platform. It comes from a man with an interesting pedigree.

Mark Loughney, Senior Consultant, Hub Entertainment Research, will moderate the Streaming Media Connect panel 'OS Wars: The New CTV Playing Field.' From live linear to FAST, AVOD, and all flavors of ...