Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Walmart's new "Who Knew?" campaign, starring Walton Goggins ...

Walmart heiress Christy Walton's advertisement in The New York Times over the weekend has led some consumers to threaten a boycott of the retailer. The ad promoting a nationwide anti-Trump protest has ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that ...

Walmart hopes customers see its next ad campaign as something more along the lines of a TV series rather than a TV commercial. “The holidays are an incredibly busy time of year for people and an ...

Man-of-the-moment Walton Goggins is stepping up as Walmart's new hype man in fresh ads featuring an earworm track from The Who. The company revealed the image campaign featuring the on-trend actor at ...

Supporters of President Donald Trump are calling for a boycott of Walmart after a company heiress bought a full-page newspaper ad encouraging mobilizations for the June 14 nationwide No Kings protests ...

Walmart announced it is planning to purchase TV-maker Vizio for $2.3 billion as a new way to help advertisers reach Walmart customers. As part of the agreement, Walmart will not only take over ...

The biggest grocery chains with sophisticated retail media businesses have already harvested the low-hanging fruit of advertising. They have on-site and off-site supply, channel partnerships, ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.

Walmart doesn’t want to just sell groceries and t-shirts. It wants to be a media and advertising giant like Amazon. Walmart announced Tuesday that it’s buying TV maker Vizio for $2.3 billion to shore ...

Walmart doesn’t offer a military discount, but it does offer 50% off Walmart+ memberships (discounted to $49 per year or ...