Video game publisher Sega segny is planning to rebrand its sports games under the banner of the ESPN network as part of the company's efforts to revive interest in its games in the Unites States, said ...

sports games on the market are about to get even better with new features and branding from the most recognizable name in sports. SEGA(R)’s sports studio, Visual Concepts Entertainment, maker of the ...

When Sega entered into an agreement with Take-Two Interactive to copublish its line of ESPN sports games last year, many industry watchers suspected the publisher was planning to sell off its internal ...

It was the battle of the NFL titles in the USA last month, as both EA and Sega/Take Two released annual updates to their American Football titles - and while Madden came out a clear winner, Sega's ...

Video game publisher Electronic Arts said Monday it has signed a 15-year licensing deal with sports broadcaster ESPN, giving it the rights to use the network's brand and to develop new games based on ...