Facebook's parent, Meta Platforms, on 16 June 2025, announced that the big tech firm has appointed marketing veteran Arun ...

AI-powered creative generation platform helping Nigerian marketers produce high-converting ads efficiently and affordably.

In the competitive landscape of e-commerce, leveraging Facebook Catalog Ads has become a cornerstone strategy for brands ...

Meta has appointed Arun Srinivas as its new Managing Director and Head for India, effective July 1, 2025. As he prepares to ...

In his new role, Arun Srinivas will align Meta’s business, innovation, and revenue strategies to serve partners and clients ...

Town of Hurt council members plan to overhaul the way official communication is done between local government and its ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

One great ad can’t fix a broken backend. Focus on retention, not just acquisition. The lasting brands think long term.

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Meta is making a change to how sharing videos works on Facebook. Right now, you can share videos as a video from the post ...