Stewart's “tired but stunning” glam is both relatable and undeniably chic at the same time. The star didn't want to go ...

E.lf. has been operating its "Elfyou" channel on Twitch since 2020, making it one of the first brands to experiment with the ...

By bringing real community energy to Twitch, Elf Cosmetics built a safe space where beauty belongs and is now turning that ...

Twitch will now allow its users to buy products without dragging them away from the stream they’re watching. Announced ahead ...

Harry Potter shaped our childhoods, but some moments from the beloved series are more problematic than our nostalgia lets us ...

OAKLAND, Calif., October 16, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced an innovative ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), is putting the capital E in Every eye, lip and face as it expands its partnership with Tottenham Hotspur Football Club for the Carabao Cup ...

e.l.f. Cosmetics, the National Women’s Soccer League and INDIVISA Launch Nationwide Search for the Next Young Soccer Star Fueling the next generation of empowered.legendary.females.—and keeping girls ...

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His inclusion in e.l.f.’s TikTok campaign has been slammed by viewers months after he ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...