Diverse representation continues to present a major opportunity for brands and could become even more of an expectation ...

The marketing boom has kept pace. Sports broadcasts are saturated with betting odds, flashy graphics and influencer ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

The outdoor advertising market refers to the sector of the advertising industry that focuses on delivering promotional ...

Sweatpals, a social fitness app, raised $12 million in seed funding from VCs like Patron, A16z Speedrun, and Kevin Hart's ...

Ingram noted that Taylor Swift has shown her love and appreciation for vintage costumes throughout her artistry and music, ...

CircleFunds, a Lagos-based startup, is digitising Ajo, the centuries-old communal savings system that has long helped ...

Poor financial management is the cause of the closure of many small businesses in the UK. You should be aware of the amount ...

According to the survey, 40% of shoppers say they'll spend more than last year on Black Friday, and 32% expect to increase their Cyber Monday budgets. Most shoppers will spend between $100 and $499 ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...