Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

Commercial production has long been crucial to sustaining entertainment workers in the Los Angeles area. But it continues to plummet. By Nicole Sperling Reporting from Los Angeles Diane McArter runs ...

Pennywise is a drain-dwelling, shape-shifting, “celebrity” clown that has made his mark in horror history one red balloon at a time—and clearly continues to. The 1986 Stephen King novel IT has been ...

MGM+ is bringing forth the classic tale of Robin Hood onto TV screens with its new series “Robin Hood.” As mentioned in the trailer, which you can watch below, Jack Patten stars as Robin Hood, a thief ...

A sister company of the largest U.S. truck manufacturer has partnered with one of the most recognized insurers on the market to develop a connected insurance solution that streams telematics data to ...

NEW YORK — Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a “strategic hire” for iSpot, which continues to seek to establish itself ...

BELLEVUE, Wash.—Julie Van Ullen has joined cross-platform TV ad measurement company iSpot as president and chief revenue officer. Van Ullen, who will report to iSpot founder and CEO Sean Muller, will ...

When the NFL decided to add commercials to RedZone Channel — which had long been advertised as “Seven hours of commercial-free football” — the spin from the league was that these commercials would be ...

BELLEVUE, Wash.—Despite ongoing worries about the economy, new data from iSpot shows that national linear advertising revenue recorded a 4.2% increase in Q3 2025 versus a year earlier to $8.77 billion ...

California has passed a new law aimed at quieting blaring advertisements on streaming platforms like Netflix, Hulu, and Prime Video, requiring commercial volumes to match the audio levels of the ...

Starting July 1 of next year, Netflix and Co. will need to keep the audio levels consistent from movie and TV shows to advertisements. By Erik Hayden Executive Editor, Business In an effort to cut ...