Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

The Trade Desk (TTD) downgraded to Hold as Amazon and big tech intensify DSP competition, raising transparency and margin risks. Read the full analysis here.

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

Alphabet Inc. (NASDAQ:GOOGL) ranks among the best big data stocks to invest in. On December 31, Citizens raised its price target for Alphabet Inc. (NASDAQ:GOOGL) to $385 from $340 retaining a Market ...

New data suggests that ChatGPT is losing its market share to Gemini on the web. It's unclear if Gemini is also gaining ground ...

Google has updated its U.S. advertising policy to allow prediction market advertising only from federally regulated firms.

Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...

Google will begin allowing ads for federally regulated prediction markets in the U.S. starting Jan. 21, 2026, while keeping ...

As the AI race hurtles toward 2026, market analysts are sharply divided on the fortunes of tech giants, warning that Alphabet Inc.-owned (NASDAQ:GOOG) (NASDAQ:GOOGL) Google’s embrace of generative AI ...

OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the ...

Google Ads will allow federally regulated prediction markets to advertise in the US from January 21, 2026, with certification ...