Social media has rapidly transformed the landscape of health and wellness marketing. Social media platforms are now central to how consumers discover and engage with products ranging from dietary ...
We've all seen them: 30-second television ads from attorneys, targeting those who've had a negative side effect after using a ...
Last Week Tonight made its own ad, one that is "technically accurate," and recruited Nick Offerman and Megan Mullally to star in it. The pair play an older couple who have been advised they can get ...
Donald Trump has revealed the reason behind his recent hospital visit. The president's health has made headlines ever since ...
It’s no secret that we all carry around everyday struggles of varying degrees of difficulty and it can be hard to express those feelings. A local creator is looking to change that.
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A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the ...
A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...
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