The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...

Inside the museum are some of the very first LEGO bricks, including pieces that date back to the 1950s. Among the earliest ...

The iconic "Polar Express," train was inspired by the 1941 Pere Marquette 1225 steam locomotive. Now, fans hope to make the train a Lego kit.

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...