Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

World Softball Day is Friday, presenting a perfect opportunity to recognize the expansive interest in an ever-growing sport.

Sport collectors can now collect Athletes Unlimited Softball League trading cards. The cards feature rookies Bri Ellis, Sam ...

The partnership aims to create sustainability where previous leagues failed while also providing players with a new career ...

The Women's Baseball World Cup is coming to the Rockford region in 2026. It's the tournament's first time in Illinois and ...

Major League Baseball has agreed on a strategic partnership with Jomboy Media and will acquire a stake in the company. The ...

The day has arrived. This Tuesday, Montse Tomé has made public the list of 23 players who will represent Spain in the ...

Major League Baseball and Jomboy Media announced a strategic partnership on Tuesday that will bring the two sides together to ...

Social media-focused soccer tournaments like the German-founded Baller League and Spanish-origin Kings League have sprung up ...

NBC News' Shaq Brewster profiles Athletes Unlimited, the first professional women’s softball league with the backing of Major League Baseball, as it begins its first season.

Britain’s top two combined in an intriguing doubles partnership as Queen’s welcomes women’s tennis for the first time in over ...

Girls can still play baseball, but most are encouraged to eventually switch to softball if they want to pursue college scholarships. If they want to keep playing baseball, they have to constantly ...