Kendrick is a big supporter of the British-Jamaican menswear designer and wears the brand quite frequently. He even shouted Rose out in the “Hillbillies” track rapping, “yeah, n—as know that I’m best-dressed.

Kendrick Lamar said to expect “storytelling” during his halftime show, and he brought it, with help from some famous friends. He infused the proceedings with humor as well as the cutting American imagery he’s known for — another milestone performance after one of the rapper’s biggest years ever.