In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

WhatsApp is getting ads for the first time. The move comes even as companies that rely on spending report advertisers are ...

Meta Platforms' WhatsApp announcement adds another catalyst for growth and appreciation. Click here to find out why I rate ...

Mathivanan maintained an Overweight rating, noting that Meta's strategy to introduce ads in the WhatsApp Updates tab, while ...

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

WhatsApp has announced the introduction of ads in its Updates tab, marking a significant shift in its approach to ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

WhatsApp, long cherished for its clean and private messaging experience, is officially entering the world of advertising.

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...