Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

Sam Altman, the CEO of OpenAI, ChatGPT’s parent company, said that rival Meta is offering “giant” signing bonuses to his ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

"No ads" was once the mantra of the founders of WhatsApp. Now, the service has announced it will be introducing advertisements. Chats, though, are to be kept ad-free. DER SPIEGEL spoke with WhatsApp ...

The FTC’s probable failure is further evidence that government regulators should refrain from intervening in markets they do not fully understand.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Anthropic’s Claude Opus 4 is trained on Trainium2 GPUs, according to AWS, and Project Rainier is powered by over half a ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Meta CEO Mark Zuckerberg is assembling a new team focused on achieving artificial general intelligence (AGI), amid internal ...

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over ...