A mission statement serves as a clear and concise articulation of the company’s aspirations and the facets that differentiate it from competitors. It is a declaration that answers the fundamental ...

Most entrepreneurs create a mission statement for their business. But do your consumers actually know what yours is? A mission statement, by definition, summarizes the values of a company and is the ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

Recent studies have shown that meaningfulness impacts job satisfaction more than any other aspect of work – including pay, job conditions and opportunities for advancement. We humans want to know that ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...