Gambling advertising is everywhere. Even people who have never placed a bet are familiar with slogans like "Gamble ...

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes ...

Two years after Amazon’s ‘Joy Ride’ Christmas ad scored extraordinarily high in testing, the e-commerce giant tested it again ...

Suncorp’s strategy to empower customers to protect their homes and assets to reduce their need for insurance protections, was awarded the country’s major prize for effectiveness in advertising.

BusinessTech stands out as a great platform on which to run these marketing products, thanks to its five million monthly ...

Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent ...

The new U.S. ambassador to the United Nations has been making the case that the United States will no longer be footing the ...

So, when the Q3 results dropped for The Cubery Hot List: Australia’s 10 Most Memorable Ads (a nationwide pulse check on the ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Movie trailers have become their own art form. Over the span of two minutes or less, these miniature masterpieces need to ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...