A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes ...

Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent ...

A recent study from Opera Software, makers of the popular Opera web browser, released a study on Friday quantifying advertising effectiveness across the gamut of mobile operating systems and found ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Two years after Amazon’s ‘Joy Ride’ Christmas ad scored extraordinarily high in testing, the e-commerce giant tested it again ...

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey When you purchase through links on our site, we may earn an affiliate ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

Earlier this week, New York Times ad columnist Stuart Elliott wrote that "professional football is probably the most effective advertising delivery system ever invented. Ratings data provide evidence ...