NBA 2K26 just dropped its first ratings update, and no one was spared. Also climbing into elite company is Victor Wembanyama, ...

Elsewhere, Los Angeles Lakers guard Luka Dončić received a two-point boost to 97 overall, while Philadelphia 76ers guard ...

The NBA on NBC made its triumphant return on Tuesday night with a season opening doubleheader. And viewers showed up in a big way. According to NBC, the network drew an average of 5.9 million viewers ...

The Oklahoma City Thunder and the Golden State Warriors weren’t the only winners of this year’s NBA tip-off. Airing its first NBA games since 2002, NBC and Peacock earned a strong audience of 5.6 ...

The league scores its best opening night audience in 15 years across the broadcast network and Peacock. By Rick Porter Television Business Editor The NBA’s ballyhooed return to NBC brought in a ...

Luka Doncic #77 of the Los Angeles Lakers shoots a jump shot against Gary Payton II #0 and Stephen Curry #30 of the Golden State Warriors (Credit: Harry How/Getty Images) NBC’s bet on the NBA is ...

The modern NBA is typically a league built around competitive windows rather than perennial contention. Every team has missed the playoffs at least once in the past decade, except for the Boston ...

The NBA is back in our lives, and there is much reason to rejoice. But not all seasons are created equal. Each new campaign launches with limitless possibility. Then the games begin and reality comes ...

The NBA is days away from tipoff on NBC and Peacock for what will be a historic season! The Oklahoma City Thunder look to repeat as champions and are favored to do so. The Thunder open the NBA season ...

Every NBA team enters a new season having undergone offseason changes, whether it's roster updates, a superstar who's ready to own the league, or a pivot in the franchise's direction. Regardless of ...

You've heard about the "gap year" — the time immediately after high school or college when someone goes to "find themselves" by traveling, volunteering or undertaking an unusual project. Some NBA ...