Peacock NBA Monday Debuts Oct. 27 with First-Ever “On the Bench” Coverage of Donovan Mitchell and Cavaliers Visiting Cade ...

The NBA returns to NBC with a star-studded doubleheader Oct. 21. Here's everything to know for this season, including ...

For many people, myself included, the NBA on NBC represents the first era of NBA basketball they were alive for. To be clear, ...

Veteran Sports Illustrated NBA Writer Will Provide Breaking News Video Content Across NBC Sports Digital Platforms ...

STAMFORD, CT — When a media company loses the rights to broadcast an event, even in sports, it’s rare for that company to make another run at those same rights, especially after two decades. That’s ...

Madison Avenue is following the NBA‘s bouncing ball. American Express, State Farm, McDonald’s, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new ...

The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the ...

The NBA media arms race continues, this time with the NBA on NBC bringing on an insider for studio and digital coverage. On Monday, NBC Sports announced it has hired Chris Mannix as its NBA ...

Michael Jordan, who officially joined NBC as a special contributor earlier this year, will have his own series throughout the ...