Few beauty rituals are as satisfying as a manicure. Especially one with a gleaming finish, its mirror-like quality ...

The nails shaping 2025 aren’t louder. They’re lighter, shinier, softer to the eye, and oddly more grown up. The kind of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The holidays are finally here, and that means Advent calendars are back in stores and online. And if you’re anything like me, ...

Tony Tjan has spent more than 15 years leading MiniLuxe, a purpose-driven beauty brand pioneering clean, ethical and ...

French tips have always been a simple mani staple, and they've recently come back into style with a modern twist. We are ...

Ready to swap your neutral polish for something a little more creative and classy? These red Christmas nail ideas are the ...

Ally Cool Cat’s personal favorite from her own collection is a ceramic-tile-themed set inspired by the work of ceramist Emily ...

Dusseldorf — As Halloween approaches, you may want to check out the kind of face paints you are buying for youngsters. After all, applying make-up like grown-ups do has a magical appeal for many young ...

Nail art is enjoying triple-digit growth. The number of nail salons in America has doubled since 2012, to around 35,000, ...

Short nails have been especially popular for fall and winter, and trends like velvet nails have proven that they don’t have ...