Advertising has come a long way since the early days of marketing. Back then, companies tried their best to sell products, ...
As demolition crews this week bulldozed the White House’s East Wing to replace it with a massive ballroom, President Donald ...
A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the ...
A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...